Every year ASSITEJ centres across all continents celebrate the World Day of Theatre for Children and Young People on 20th March. For the next three years, the global association will be uniting theatres across the world in conveying one message: TAKE A CHILD TO THE THEATRE TODAY.
The main purpose of the World Day is to attract the attention of a wider public to the art of theatre for children and young people. The TAKE A CHILD TO THEATRE TODAY campaign aims to engage with the theatre community, government departments, the private sector, and the general public to advocate for the value of theatre in the lives of children and young people. The TAKE A CHILD TO THEATRE TODAY campaign goes to the heart of what ASSITEJ is all about, working to ensure that all children and young people have access to the arts.